About Us

"Age is not a particularly interesting subject. Anyone can get old. All you need to do is live long enough." Groucho Marx.

At Edge Analytics, we specialise in demographic data analysis, with a unique blend of expertise in geography, data science and forecasting methods.

Our range of analytical methods and forecasting software supports strategic and operational planning, policy development and service provision in private and public-sector organisations, both in the UK and internationally.

Following 20 years in the field of retail, credit and marketing analytics, Dr Peter Boden and Richard Culf created Edge Analytics, to fulfil the critical need for robust demographic intelligence in the face of unprecedented population change in the UK. The Edge Analytics team consists of analytical specialists with undergraduate and postgraduate degrees in human and physical geography. The versatility of our team, therefore, allows us to carry out our very own blend of demographic data analysis.

We are committed to the research, development and application of innovative data science methods, which combine data, technology and analytical models to aid decision making. As a business, we seek to deliver these methods in the most effective and accessible manner, whilst demonstrating our genuine enthusiasm for our chosen field of expertise.

We are based at Nexus (www.nexusleeds.co.uk), the brand new hub for the innovation community in Leeds, located on campus at the University of Leeds. A short walk from Leeds city centre, Nexus is a state-of-the-art facility bringing together businesses, entrepreneurs and world-leading researches, with the shared goal of driving innovation.

Meet The Team

Dr Boden

Dr Peter Boden

Peter Boden is Managing Director of Edge Analytics Ltd. Originally from Bournville in Birmingham, Peter studied geography at the University of Leeds, part-funded by Cadbury’s. His specialism in quantitative methods led to PhD study, supported by the Office for National Statistics (ONS), investigating the influence of migration upon sub-national population projections. Peter is a former Operations Director of the university spin-out, GMAP Ltd, specialising in the delivery of geographical modelling solutions to support retail planning, both in the UK and internationally. He was also Director at the Callcredit Information Group, providing credit and marketing analytics to the UK financial services and retail sectors. Peter studied for his MBA at the University of Bradford.

Peter is a specialist in population analysis, particularly the impact of internal and international migration upon demographic change in local areas. Peter has continued to publish research in collaboration with colleagues at the Centre for Spatial Analysis and Policy at the University of Leeds. In the provision of specialist services in demographic analytics, estimation and forecasting, Peter continues to work with a wide range of public and private sector organisations in the UK.

As a father to three daughters, Peter has been a strong advocate for female participation in sport, gaining his FA coaching badges in the process He has complemented his commercial activities as Chair of Governors at his local Primary School and Governor at one of Leeds’ top Academy schools.


Richard Culf

Richard Culf

Richard is Product Development Director at Edge Analytics. He is an expert in the design, implementation and deployment of complex spatial modelling applications. Graduating in 1989 with a first class degree in Geography from the University of Leeds, Richard has over 25 years’ experience in the development of mathematical and statistical models to support planning and policy development, both in the UK and internationally.

Before joining Edge Analytics, Richard held key product development roles at GMAP Ltd, and more recently at Callcredit plc.

Using a combination of software and database expertise, Richard’s portfolio of products includes spatial interaction models, demographic forecasting methods, pupil projection models, optimisation heuristics, clustering algorithms and routing software. In addition, he has developed a range of data analytics including Census-based geo-demographic classifications, small-area population estimates and projections and consumer spend estimates.

During his career, Richard has been responsible for nurturing and developing a large number of specialists who can now be found applying their expertise throughout the UK analytics industry.


Andrew Fowler

Andrew Fowler

Andrew Is Business Development Director at Edge Analytics. He has a Master’s degree in GIS for Business and Service Planning from the University of Leeds.

Andrew has a long history in the data and analytics industry, having worked for EuroDirect, Callcredit and GMAP Ltd in the consumer intelligence business. Andrew’s client experience with these specialist businesses encompassed a wide range of public and private sector organisations, including the Post Office, Royal Mail, NS&I, Scottish Power, Eon, and Scottish & Southern Energy As Director of GMAP Ltd, Andrew had development responsibility for its analytical products and services, supporting business processes and organisational planning for retail and distribution companies.

At Edge Analytics, Andrew has responsibility for all business development and customer support activities, for our partners, our public sector clients and our commercial customers. Andrew is a keen golfer, loves to travel and enjoys good food.


Martyna Jasinka

Martyna Jasińska

Martyna joined Edge Analytics in 2011 whilst completing her degree in Human Geography at the University of Leeds. Martyna has previously worked as a Research Assistant to Professor Phil Rees at the School of Geography in Leeds. This research was focused on the impact of population ageing and ethnicity upon the delivery health care services to local areas.

At Edge Analytics, Martyna has extensive experience of the development and delivery of demographic products and services to a wide range of clients and has overseen the development of our VICUS forecasting technology Martyna has managed the development of our projects in the Utilities sector and she coordinates the provision of support to all POPGROUP users, both in the UK and internationally.

Martyna is Edge Analytics’ designated Data Privacy Manager, with responsibility for ensuring our compliance with General Data Protection Regulation (GDPR).

Martyna is originally from the village of Pluski in the Warmia & Masuria region of Poland, its ‘land of a thousand lakes’. In her spare time, she is a keen cyclist, walker and fundraiser.


Lauren Batchelor

Lauren Batchelor

Lauren first joined Edge Analytics for a year-in-industry placement in July 2016, introducing her to Edge Analytics’ suite of analytical methods and software. Lauren’s project responsibilities included a year-long trial of domestic water efficiency devices in collaboration with Yorkshire Water.

Lauren has previously worked in the retail sector for both Boots and Lakeland Ltd. She re-joined Edge Analytics in July 2018, following completion of her first-class degree in Human Geography at the University of Leeds. During her degree, Lauren specialized in service analysis and planning.

At Edge Analytics, Lauren applies her geographical expertise in the delivery of demographic products and services to support planners in both public and private sector. Her primary focus is the development and delivery of edge-ucate projects to our education-sector clients.

Originally from Cambridgeshire, Lauren is a keen runner and cyclist. Most recently she completed the 700-mile Leeds to Prague cycle, raising money for Candlelighters, supporting children with cancer and their families.


Rebecca Hughes

Dr Rebecca Hughes

Rebecca joined Edge Analytics in December 2012 after completing her PhD at the School of Geography, University of Leeds. Rebecca’s PhD research developed a bespoke ‘local food miles calculator’ to investigate the carbon emissions associated with transporting locally sourced products to supermarket shelves.

Rebecca has particular expertise in spatial analysis, retail geography and geodemographics, having also completed an MSc in GIS for Business and Service Planning at the University of Leeds.

At Edge Analytics, Rebecca has delivered a wide variety of project assignments which have focused on the demographic impact of economic and housing growth.

Rebecca has been responsible for managing the growth of Edge Analytics’ edge-ucate suite of projects, used by education planners across the UK. These products include mainstream school forecasting, special educational needs and disability (SEND) forecasting and pupil housing yield analytics.


Kate Staines

Dr Kate Staines

Kate studied for her BSc and MSc in geography at Durham University and joined Edge Analytics following completion of her PhD at the University of Leeds. Her PhD research involved the use of hi-tech flood modelling and remote-sensing image analysis to measure rates of landscape change at a glacier in Southern Iceland.

At Edge Analytics, Kate has been responsible for the delivery of a wide range of projects to local government, the water industry and energy companies. Combining her expert knowledge of national planning policy guidelines with her demographic expertise, Kate has provided support to a number of public examinations.

Kate is responsible for the management and development of Edge Analytics’ Consilium database, providing macro- and micro-level housing growth evidence for planning areas across the UK, feeding directly into our VICUS forecasting software.


Matthew Shaw

Matthew Shaw

Matt joined Edge Analytics as a Project Analyst in July 2019.  This year in industry placement is a key component of his degree in Geography at the University of Leeds.  His degree course has provided expertise in Research Methods, Service Analysis and Planning and the Geography of Economies.  In addition, Matt has proficiency in Python and ArcGIS.

At Edge Analytics, Matt applies his analytical expertise to the development and delivery of products and services across the full spectrum of Edge Analytics’ clients, including education, housing and water resources.

Matt has previously worked as a tennis coach, applying his Lawn Tennis Association Level 2 qualification and has been a G4S steward at the Wimbledon Tennis Championships.  Matt also has a Football Association Level 7 refereeing qualification, officiating games in South Oxfordshire.  He has emergency first aid qualifications to support his coaching and refereeing activities.

Originally from Thame in South Oxfordshire, Matt loves spectating and playing sport.  He has achieved the Gold Duke of Edinburgh award and is a keen Oxford United fan.  At University he has been Sports Secretary for the Geography Society, organising, captaining and raising sponsorship for its football team.


Grace Boden

Grace Boden

Grace joined Edge Analytics as a Project Analyst in July 2019, having achieved a First Class Masters in Environmental Science from the University of East Anglia.  During her degree, Grace specialised in ecology, biodiversity and conservation.  Her research projects included an investigation of water quality using macro-invertebrate sampling, and the cultural valuation of the iconic Norfolk drainage mills.  Expertise in the use of statistical methods include Arc-GIS, SPSS and R programming.

Grace has previously worked as an RSPB Schools Outreach volunteer, connecting schoolchildren with birdlife and the natural environment.  She also volunteered with an Operation Wallacea research team in the unique region of Transylvania in Romania, using ecological survey techniques to record and analyse bird, plant and animal distributions.

At Edge Analytics, Grace applies her analytical expertise to the development and delivery of products and services to support planning and decision-making in education, housing and water resource planning.

Originally from Leeds, Grace has played women’s football since the age of 7 and represented UEA in the inter-university BUCS league whilst completing her Masters. She has a passion for music, particularly singing and is a keen cyclist, completing the Coast-to-Coast, Hull-to-Norwich and Newcastle to Edinburgh long-distance routes to raise money for her research travels.


kelly eagle

Kelly Eagle

Kelly joined Edge Analytics as a Project Analyst in May 2019. She hold a BA in Political Science from the University of Colorado, Boulder and has recently finished a Masters in Security, Conflict and Justice at the University of Leeds. Her funded Master’s dissertation, ‘Locality-Based Multi-Agency Responses to Lower-Risk Domestic Violence Cases’, was carried out in collaboration with the West Yorkshire Police and Leeds City Council. Previously, Kelly worked as a Research Assistant at the University of Leeds School of Law, researching the opportunity for charitable giving to support the upkeep of the city’s green spaces.

At Edge Analytics, Kelly is responsible for the development and maintenance of the Consilium database, collating evidence from UK local authorities, managing the processing and quality of Local Plan housing evidence for macro and micro geographies, delivering the product through quarterly updates.

Originally from Alaska, Kelly now lives in Settle, North Yorkshire. Kelly has a love of the wilderness and whilst in Alaska she worked as a Backcountry Ranger and Kayak Expedition Guide in Glacier Bay National Park. This passion for the outdoors has since been transferred to the Yorkshire Dales where she has become an avid fell and ultra-marathon runner.